Gone are the days when television, radio, newspapers, and pamphlets were the only modes of communication between businesses and their customers in Bahrain. Today, marketing has a broader meaning. Marketing now includes digital marketing. It is an important tool for advertising. Digital marketing tools like email marketing services and WhatsApp marketing in Bahrain are personalized communication tools crucial to building brand awareness and enhancing customer outreach.
What is email marketing?
Email marketing as the name suggests is advertising through emails. That is, introducing your brand or connecting with prospective buyers through email. While emails can be bulk, with no particular target audience, personalized email marketing services are more effective. It is a better way to connect with your customers.
Before we understand how to connect better with customers through email marketing services and using WhatsApp for advertising, it is important to learn what email personalization and WhatsApp marketing are.
What is email personalization?
Email personalization refers to emails that contain content solely meant for the particular reader. Personalized emails can be addressed particularly to a person and even have information tailored to the reader’s preferences.
Companies use customer data to personalize emails. Also, businesses use information to offer discounts to customers based on the information obtained from their previous shopping details. For example, companies send out emails on customer’s birthdays announcing discounts on their special day.
VCode IT Solutions, the best digital marketing and IT solutions company in Bahrain offers email marketing services to clients for better customer outreach. As part of our services, we also provide server solutions and the development of mobile applications.
Different types of personalized email marketing services:
Abandoned cart emails
Online shopping allows customers to store items in the shopping cart before making the final purchase. Sometimes, customers load the cart but do not make the final purchase. Email marketing services send reminders to customers about the items in the cart and provide a direct link in the email to complete the purchase.
This becomes a very effective email. The email reminder to customers allows customers to complete the purchase on the spot, resulting in a profitable sale for the business.
Emails based on customer history
Another type of email marketing in Bahrain is based on customer purchase history. Companies send out emails to customers based on new offers and discounts on items they may prefer. For example, a customer purchases a yellow bed cover from your store. Your follow-up email can showcase other bedroom furniture linen like matching curtains or contrasting pillow covers that match the previously purchased yellow bed covers.
Whatsapp marketing in Bahrain
Another popular tool is WhatsApp for advertising. WhatsApp is an important mode of communication. People use WhatsApp not only for friendly communications but also to perform business tasks. WhatsApp can also be used to sell products.
How can you make WhatsApp marketing in Bahrain more effective?
VCode IT Solutions, one of the best IT Solutions companies in Bahrain offers WhatsApp for advertising as one of its core services. We create Whatsapp content tailored to meet your client’s requirements. We use a dynamic set of variables for customer appeal. Our team of experts at VCode IT Solutions offers well-crafted Whatsapp marketing solutions in Bahrain.
VCode IT Solutions
As one of the leading marketing agencies in Bahrain, VCode IT Solutions offers the most effective and creative strategies to enhance customer outreach through WhatsApp and emails. We carefully segment your audience and craft customized message feeds for greater customer outreach.
Our team of passionate designers and digital marketing experts launch advertising content at the right time ensuring greater impact. We also analyze and alter our email and Whatsapp marketing campaigns to ensure our customers receive only the best of our services
VCode IT Solutions also offers POS services like restaurant management and network solutions for customers in Bahrain. Contact VCode IT Solutions for the best digital marketing solutions and POS solutions in Bahrain.